People cited online ads from 888.com, Dulux, Ford, Garnier, Halifax and L’Oreal as being particularly annoying or intrusive.
Bugbears included:
- Ads with loud noises
- Pop-ups covering web content
- Ads that were difficult to close, minimise or click away from
Source: 2008 Research by Opinion Matters among 1,046 adults aged 16+.
