herebenotions

Barrack, paper, scissors

I love this! Clever, simple and fun.



The videos all link to each other depending on what move you make, as the guy filmed all the permutations, and for multiple levels too.

Is there a trend towards an 'urban ideal'?

"From January 2007 Sao Paulo, a modern metropolis of 11 million people, pressed the delete button and now the city has no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom, no logos on lorries."  (source)

Auckland is also debating taking this step.

New York has begun to regulate ‘advertecture’ - the practice of clothing buildings with ads

The photo below was taken in London, but it could come from anywhere.

Is this surprising when media companies sell space to companies with posters like the one below?  This one eventually got banned, but will a continual stream of posters like this gradually chip away at people's acceptance of outdoor advertising?  What collective responsibility do advertisers, media owners and ad agencies have?  I think we should have more in media like outdoor when there is no obvious benefit to the consumer, as in print or TV media where ads pay or subsidise other content.  And also because as more and more research is done on how the environment affects social behaviour, people will also start questioning the effect advertising has as part of the mix.

Something feel good to start the year

A few interesting things for me as a planner working on this: 
1. The brief was very simple: celebrate the 25th anniversary of VA, but in a way that brings the brand values to life and reminds people why they love flying with VA.
2. Seeing the influence of additional creative stimulus on the final idea.
3. How very, very little has changed from the initial script that was presented.