Today I'm loving...Jones Soda. A great example of an alternative, cheeky upstart company that puts the consumer at the heart of the brand, and really makes the brand website hit the mark. 
Jones Soda has always been about the consumer and interacting with the consumer. From the ever changing photos on the labels - designed and voted for by consumers, to the choice of flavours - also reviewed and voted for by consumers, to the company's websites: www.jonessoda.com and www.myjones.com, and the recent MyJones Independent Music site, www.myjonesmusic.com.
There are over 300,000 labels in the label gallery, and consumers can create custom labels for personal orders too.
It’s been rewarded with a cult following.
Their endline is "Run with the little guy... create some change."
A sweet example of a brand getting on board with the trend for 'consumer-made' goods. Customer-made is the phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.
If you haven't heard about this story already, try and guess which brand is being talked about from reading the first paragraph.
Interesting that it really could apply to a whole range of brands.
Nice summation of the problem by the senior VP of the company.
I was thinking on my walk home how the street name signs in Hampstead are a kind of brand.
By keeping the original street signs they've created a cohesive feel throughout Hampstead village. They also feel very Hampstead - that old fashioned arty charm and resistance to change all rolled into one.
They even have wooden frames!
Ken's agency has used the traditional street signs found in the rest of London for the tourism recovery campaign.
