The New York Times reports on CBS's 'cracking' new autumn campaign. CBS will place laser imprints of its eye insignia, as well as logos for some of its shows, on 35 million eggs in Autumn.
Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”
The novelty factor suggests that it might be quite effective initially, but other jumping into the frying pan might run the risk of getting burned as people become oblivious. It's quite intrusive really, and could turn into the domestic version of what Russell calls Urban Spam. You could put messages on banana skins, oranges...forget those pointless, annoying little stickers.
The company that developed the technology is Egg Fusion.
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