Tried a different walk to work this morning and this store window caught my eye. Great use of space. The shop is called TN_29. There are no shoes on shelves; they're all hanging in the air which invites you to be tactile and explore them.
Tracey Nuels, talks a bit about the store design on the store website. "Ignoring retail space as we know it, shoppers can feel at home with scents of warm baked bread and freshly ground coffee. Chosen because these evoke warm, loving memories but aren’t usually found in a shoe shop, customers can then question their surroundings and their senses are alerted."
"TN_29 regards footwear as an extension of the wearers personal expression. TN_29 footwear offers individuality and timelessness providing an alternative to the norm. Shoes can be more than mere containers for our feet."
All the photos except the one on the top-left are from the store website. If you fancy visiting the store here's a map.
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