Today I'm loving...Jones Soda. A great example of an alternative, cheeky upstart company that puts the consumer at the heart of the brand, and really makes the brand website hit the mark.
Jones Soda has always been about the consumer and interacting with the consumer. From the ever changing photos on the labels - designed and voted for by consumers, to the choice of flavours - also reviewed and voted for by consumers, to the company's websites: www.jonessoda.com and www.myjones.com, and the recent MyJones Independent Music site, www.myjonesmusic.com.
There are over 300,000 labels in the label gallery, and consumers can create custom labels for personal orders too.
It’s been rewarded with a cult following.
Their endline is "Run with the little guy... create some change."
A sweet example of a brand getting on board with the trend for 'consumer-made' goods. Customer-made is the phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.
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