"From January 2007 Sao Paulo, a modern metropolis of 11 million people, pressed the delete button and now the city has no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom, no logos on lorries." (source)
Auckland is also debating taking this step.
New York has begun to regulate ‘advertecture’ - the practice of clothing buildings with ads
The photo below was taken in London, but it could come from anywhere.
Is this surprising when media companies sell space to companies with posters like the one below? This one eventually got banned, but will a continual stream of posters like this gradually chip away at people's acceptance of outdoor advertising? What collective responsibility do advertisers, media owners and ad agencies have? I think we should have more in media like outdoor when there is no obvious benefit to the consumer, as in print or TV media where ads pay or subsidise other content. And also because as more and more research is done on how the environment affects social behaviour, people will also start questioning the effect advertising has as part of the mix.
Auckland is also debating taking this step.
New York has begun to regulate ‘advertecture’ - the practice of clothing buildings with ads
The photo below was taken in London, but it could come from anywhere.
Is this surprising when media companies sell space to companies with posters like the one below? This one eventually got banned, but will a continual stream of posters like this gradually chip away at people's acceptance of outdoor advertising? What collective responsibility do advertisers, media owners and ad agencies have? I think we should have more in media like outdoor when there is no obvious benefit to the consumer, as in print or TV media where ads pay or subsidise other content. And also because as more and more research is done on how the environment affects social behaviour, people will also start questioning the effect advertising has as part of the mix.
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